Logo Pitch for HemmSphere

Client

HemmSphere

Deliverables

Logo Pitch

Visual Identity

Reveal Film

HemmSphere category icons — truck, excavator and dumper — set against a sparks-flying foundry backdrop

HemmSphere mark close-up showing the 8-fold interlocking-circle symmetry on a dark background

Written by

Framing the Relationship

I just wanted to take them through the process of how a logo gets built. Usually this happens inside a full branding process, but for this pitch I took the liberty of taking a shot at it directly.

For the logo identity of HemmSphere, the first thing I wanted to look at was the relationship between HemmSphere and the industry it operates in. The mark had to come from that, not from styling.

Title frame reading "Hemm Sphere" over a foundry backdrop — Opening frame of the pitch

Finding the Core Idea

So the primary question for our identity becomes, what does HemmSphere bring?

Now I know HemmSphere solves a lot of problems and makes life easier, but at the core, what does it bring?

As per my understanding, it is visibility. Visibility across different OEMs, vehicles, processes and what not. It is the source of truth for all of your hemms.

Frame reading "What does HemmSphere bring?" — The primary question the identity had to answer

Translating Visibility into Form

Visibility has a very natural visual metaphor, the eye. So the first important shape becomes the outline of an eye.

Simple eye-outline shape isolated on a dark background — First shape, the outline of an eye

Representing the Industry

Now the second part of the identity is the machinery, which is at the core of our offerings.

It is complicated to get a single identifier for it though, since the machines are so different. Trucks, excavators, dumpers, loaders, they all live in the same world but they don't look alike.

Three machinery icons side by side, truck, excavator, dumper — The variety problem, too many vehicles, no single icon

The Common Denominator

But there is one common thing across all of them, and that is the tyre.

A circle. Universal, recognisable, and quietly a symbol of motion.

Single circle representing a tyre — The common element, the tyre, abstracted to a circle

The Puzzle Pieces

So now we have the puzzle pieces to build our logo.

The eye, for visibility
The circle, for hemm (machinery)

Using these we should be able to represent the essence of HemmSphere, and from what I understand, we take care of a lot of things.

Two shapes side by side labeled Visibility and Hemm — The two foundational shapes, VISIBILITY and HEMM

The 8x Multiplier

So each of these symbols are replicated 8 times.

HemmSphere is about optimising time, increasing productivity, but essentially it is about moving forward. The 8-fold rotation reads as motion, gears, and momentum.

Both shapes rotated 8 times into a radial pattern — Each shape replicated 8 times around a centre

The Final Mark

The two replicated forms come together into a single symbol. A mark that feels flower-like, gear-like and eye-like all at the same time, paired with a bold industrial wordmark.

A high-contrast orange mark that can hold its ground against the dust, sparks and steel of the environments HemmSphere operates in.

Final HemmSphere mark and wordmark

Reveal Film

Along with the logo, I put together a short reveal film that drops the mark into a working foundry, so the brand sits inside the exact world it serves.

HemmSphere identity reveal

Credits

The footage used in the reveal film is from Jindal Steel | The Steel Of India | Brand Film. All rights to the original footage belong to its respective owners. This was a personal pitch concept and is not affiliated with Jindal Steel.